April 16 2010
Marketing Tip: Name Your Downloads
Quick, open up your Mac’s Downloads folder or your Windows Desktop. Do you remember where all those files came from? I have fifty items in my Mac’s Downloads right now, and I forget where twenty of them came from. My favorite is “Inst 220.127.116.11.zip”. What was that…
Name your downloads. Think about people downloading files from your website and then remembering them next month. It happens; they’re as busy as you are. Be sure to name those files, so that they remember what the files are and why they cared. Remember, you are a user too.